Special glow in the dark pack

Special glow in the dark pack

2 min read
|
02-11-2020
special glow

Festivals in India have always stood for celebration, joy and hope. This year, more than ever, we have realized that one really needs to find light, happiness and meaning even in tough times. 

 

This festive season, KITKAT brings a brand first innovation with ‘Glow-in-the-Dark’ packs to help youngsters #Celebreak. These first of its kind packs reinforce the message that if you ‘look for it’, you will find happy reasons to not only make you smile but also bring a smile to someone else.  

 

This brand first innovation has each pack carrying two unique messages of positivity, encouragement and joy. The first cheerful message one sees under light which changes into another surprising message when seen in the dark. This unique experience is designed to reinforce the importance of smiling in today’s times and that many little smiles can add up to a great celebration. The initiative is an extension of KITKAT’s proposition of ‘Life hai, KitKat break banta hai’ which encourages one to take a break and come back with a refreshed and optimistic perspective in these new normal lives.  

 

Speaking about the initiative, Nikhil Chand, Director - Foods & Confectionery, Nestlé India said, “KITKAT, with its positioning of 'Have a Break, Have a KITKAT' has always offered our consumers enjoyable breaks with delicious, crispy KIT KAT fingers. The new brand first ‘Glow in the dark’ packs are designed to bring a smile in these challenging times. When a message like ‘remember to make someone smile’ changes to ‘remember to Smile’ in the dark or ‘ you are here for the celebration’ changes to ‘ you are the Celeb’, we are sure that consumers will smile themselves and make someone else smile this festive season as well.” 

 

The limited-edition pack will be available in the four-finger variant across retail outlets in India and is priced at INR 25. 

KitKat® dessert delight TVC

KitKat® dessert delight TVC

2 min read
|
01-03-2021
desert delight

KITKAT Dessert Delight and Ayushmann Khurrana urge youth to Unwrap a Dessert Break for themselves! 

What better way to indulge and enjoy some me-time than with KITKAT Dessert Delight which is inspired by your favorite desserts for a delicious, melt in mouth experience. 

 

KITKAT Dessert Delight range is the perfect me-time break partner as it offers one of its kind sinful dessert experiences; with the perfect combination of crispy cocoa wafer with layers of chocolate coating in Tempting Truffle or cream caramel flavoured chocolate coating in Divine Choco Pudding. One can choose to bite into these small decadent cubes or even devour the full bar depending on their mood and the moment. 

 

Commenting on the TVC launch, Nikhil Chand, Director - Foods and Confectionery, Nestlé India said, “In current times while juggling many things, we want to remind the youth to take a well-deserved break. And there is no better way than by enjoying KIT KAT Dessert Delight. It is made for those looking for unique indulgent experiences with creamy, smooth deliciousness in every bite to truly savour their me-time dessert break” 

Elaborating on the association superstar Ayushmann Khurrana said, “Sometimes in life we’re all guilty of not prioritizing ourselves and it can be difficult to pull yourself away from putting other’s first. However, it’s extremely important to give yourself the time to step away and enjoy a delightful break. KIT KAT Dessert Delight gives you this one of a kind dessert experience that just leaves you with the feeling of pure bliss and contentment” 

KITKAT Dessert Delight is available in a range inspired by your favourite desserts – Tempting Truffle, Divine Choco Pudding, Heavenly Brownie Kubes priced between INR 55- INR 60 and Rich Choco Fudge priced at INR 170. 

 

 

Dessert Delight

Love Break

Love Break

2 min read
|
07-02-2022
love break

BAE, BFF or BUDDY, every relationship is unique and deserves a special break. In this season of love, KITKAT gives youth a million ways to share a break and make them feel special with the KITKAT LOVE BREAK packs. It builds on the insight that if every relationship we cherish is unique then why should the way we express our love not be just as unique. 

 

A category-first innovation, KITKAT has created over 12 million unique LOVE BREAK packs with quirky digital prints which consumers can choose from as their way of a special break.  

Commenting on the launch of the campaign, Rupali Rattan, Head - Confectionery Business, Nestlé India said, “KITKAT Love Break campaign recognizes that the youth today want to be unique in their expressions. Building on this truth, KITKAT wanted to personalize the packs to make their breaks special during this season of love. The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships”   

Elaborating on new KITKAT LOVE BREAK campaign brand ambassador and Bollywood star Ayushmann Khurrana said “Sometimes in life all it takes is showing our loved ones how special they are to us. KITKAT Love Break packs is giving every individual an opportunity to express themselves in their own unique style. I am excited about this never-seen-before category first innovation by KITKAT and look forward to sharing this special one in a million break with everyone.”  

KITKAT brand ambassador and actor Sanya Malhotra says “I believe that love is not only limited to one person, but also about all the people who make us feel valued. KITKAT Love Break packs are an amazing way to show our unique love for all the special relationships in our life.”